With social media usage reaching peak penetration across the Middle East, there is one platform that stands out as the perfect tool to reach younger audiences. Snapchat, primarily used by millennials and Gen Z, allows you to inspire action with full-screen vertical ads, custom lenses and filter, and other methods that can generate astonishing results for your brand.
Snapchat is not your typical social network, as anything you send or post is only available for a few seconds to a maximum of 24 hours before disappearing. This factor of temporariness encourages more organic interaction, and the younger generations can’t get enough of it.
Snapchat in the MENA Region
Snapchat’s latest statistics report close to 229 million daily users, with an average of over 30 minutes being spent per day on the app.
Over 2 million of these users are from the UAE, and over 13 million of them are from Saudi Arabia, a country that reports the world’s highest market adoption of Snapchat.
Types of Ads
There are several different ways to advertise on Snapchat, and with millennials and Gen Z holding over $1 trillion in buying power, your brand can’t afford to miss out on utilizing this app to reach your desired audience. Here are a few routes you should know about.
Snapchat Ads
The most traditional route, these are full-screen Snapchat ads between stories that are shown for a maximum of 10 seconds that can be in the form of video (live or animated), gif, still, or cinemagraph.
AR Lenses
This ad type allows brands to build and apply custom lenses to use while taking selfies. Sponsored Lenses are a great way for brands to show and enhance their image with a fun and interactive experience.
Filters and Geofilters
Snapchat allows users to add filters to their photos and videos that cover part of the user’s screen. These ads increase brand awareness and can be regular or geo-specific. Geo-filters can be sponsored (targeted to specific locations such as restaurants, schools, or even whole countries indefinitely), or on-demand (designed to use in a specific area for a short period such as a short event). The latter is great for increasing brand awareness and reach during events such as concerts, product launches, and much more; the possibilities are endless.
Other types of Snapchat Ads include Top Snap Ads, App Install Ads, Web View Ads, Deep Link Ads, Collection Ads, Story Ads, and Long Form Video Ads. Choosing the right type of ad depends heavily on your brand needs and budget, which is where we step in.
Leverage Snapchat with Team Red Dot
Now that it is clear that your brand cannot skip out of Snapchat ads, it is time to take the next step. Luckily, our integrated digital, media, and creative teams can help you with everything from choosing and creating the perfect ad to tracking its progress and optimizing it according to your brand goals and targets. We work closely with you to create a result-oriented Snapchat marketing strategy that reaches the right audience and showcases your brand while optimizing budget use.
Get in touch with us for your Snapchat marketing today!
