As the second largest search engine in the world, YouTube holds a tremendous amount of influence over pretty much any audience in the world. It offers brands a chance to not only have another platform, but also create enticing, interactive, and engaging ads that contribute to a robust video marketing strategy. Here are the three types of video ads that can give your brand the boost it needs.

TrueView Ads

The standard option, TrueView ads can run anywhere between 12 seconds to 6 minutes. These videos are designed to be engaging and are highly customizable. Advertisers only pay for these when the viewer either watches the ad for at least 30 seconds or interacts with the ad in some other way like clicking the CTA button. It is recommended to not use your regular promotional content on these ads; since the ad can be skippable, it needs to be engaging.

There are two types of TrueView ads, Video Discovery Ads and In-Stream Ads. The former shows up on the YouTube homepage, search results page, and on related videos on the watch pages. When the viewer clicks on a video discovery ad, they will see a destination video page along with a relating banner display ad. On the other hand, in-stream ads play before the viewer’s selected YouTube video. They also have the option to be skippable and customizable.

TrueView ads enable advertisers to gain performance information and insights for optimization and testing purposes to help them better understand the full value of their video ad spend and optimize budget allocation for better results.

Preroll Ads

Preroll ads can play before, during, or after the video the viewer has chosen to watch. They are non-skippable and range from 15-20 seconds long. Some mid-roll ads, however, can go on for longer.

These ads also allow for customization and need to have the sort of content that best encapsulates your brand within a short time frame. The advantage of them being non-skippable is that it allows advertisers to get attention from the viewer and direct their attention to an appealing CTA. Use this platform wisely; these ads are sold on a pay-per-click basis and you want to make sure the users clicking your ad are thoroughly engaged.

Bumper Ads

The rapid option, bumpers are a fleeting six seconds long, and play before your viewer’s chosen video. These ads need to be used effectively; try to make them a strong companion to your other, larger ads and only include the memorable and crucial aspects of your brand.

According to Think with Google, “mobile watch time in the MENA region is one of the fastest growing in the world, rising by 90 percent year on year (2014-2015). The United Arab Emirates stands out for 120 percent growth of mobile watch time during this period, faster than the global average.” Advertisers simply cannot miss out on these opportunities to reach MENA’s people and connect with key consumers, and that is where our digital and content marketing experts step in.

Team Red Dot can help you create and effective and engaging ad and put it exactly where it needs to be to reach the perfect audience. Our team specializes in not only creating ads but also effectively placing them in the right place according to your objective and budget. Get in touch with us today to make your brand the next YouTube star.