Did you know that, on average, only 2% of your website visitors convert into customers? Remarketing, also known as retargeting, targets the other 98%. To sum it up, remarketing is creating personalized ads for people who have already visited your website or other platforms. These ads can appear in several ways and can be highly beneficial to your business. But how does it work?
Whenever you visit a website, you will most likely see a little prompt to “accept cookies.” This action tracks your visit to the website without getting too invasive and then tells your ad platform when you visit another site. This is why you may be hounded with ads for apartments after paying a quick visit to Dubizzle.
The Benefits of Remarketing
Remarketing gives your audience the nudge they need to come back to your website and take another look at your products or services. It builds the top-of-mind awareness that your brand needs, and correlates with the fact that customers that see retargeted ads are 70% more likely to convert. When shown at the right time and place, remarketing leads to an increase in conversions.
Additionally, remarketing allows for endless personalization when it comes to what the user sees and when they see it. By factoring in what your user is doing at the moment and how much time has passed since they’ve taken an action, you can reach out to them at the right moment
What more is that your reach is now much larger as retargeting tools enable you to reach out to your brand’s potential users no matter where they are. In fact, with an expanded set of options when it comes to creating new lists of users and ad locations, you can meet your marketing goals much more easily.
The Types of Remarketing
There are a few different types of remarketing. They include:
Video Remarketing (Google Ads): Your previous website visitors are shown pre-roll video ads on YouTube and other Google display partners.
Search Remarketing (Google Ads): Your previous website visitors are shown ads at the top of the search engine results when searching for specific terms or services.
Display Remarketing (Google Ads): Your ads are shown as display ads on other websites within the Google display ad network.
Dynamic Remarketing (Google Ads): Your previous website visitors are shown ads that include products or services that they viewed on your website or app.
Social Media Remarketing: Your previous website visitors are shown your ads while browsing social media channels and partner websites.
Customer List Remarketing: With both social media marketing and Google Adwords remarketing, you can upload lists of contact information that your customers have given you. When those people are signed into Google or that specific social media site, you can show them ads across different websites or on that social platform.
When done right, remarketing is an excellent investment that can exceed your expectations. However, it is best handled by an experienced team. This is where we step in. At Team Red Dot, we use our integrated Media, Creative, and Social verticals to create ads that stay true to your brand’s essence while being efficient and memorable. We take the guesswork off your hands by testing different ad platforms, sizes, and formats to see what works best for your brand. Our skilled team studies your target audience to place your ad at the perfect time for the best visibility and give you the best bang for your buck. Get in touch today to propel your brand to new heights.
