The regional consumer is surpassing global averages when it comes to going digital. In a move that is unsurprising to most, the Middle East consumer is way ahead of the global percentages when it comes to shopping on Amazon, paying digitally, and

As a marketer, you have to constantly ask yourself – what’s currently taking the digital world by storm? A form of marketing that is data-driven and highly personalized, Artificial Intelligence Marketing (AIM) is what all shrewd marketers are using to create

While fast-fashion was in its prime about a decade ago, the toppling of Forever 21 shows that the future of affordable fashion is headed in a whole new direction. Leading that movement is Gen Z, who seem to be prioritizing creativity

Advertisers in the UAE rejoice! The much-awaited Amazon DSP, a demand-side platform that enables advertisers to programmatically buy display and video ads, is finally here. Here’s a few things you need to know about this ad service. Amazon basics Offering video and display

LinkedIn is quickly catching up as a crucial part of digital advertising; for good reason – it enables you to connect with hard-to-reach business-oriented audiences with targeted messaging. Here are a few ways LinkedIn sets itself apart from other platforms. Perfect strike

The air may be thick with the sounds of summer fun, but autumn is soon approaching, and bringing back-to-school shopping with it. However, students won’t be the only ones getting back to a routine; staying true to industry trends, online media

Ask a foreigner what their perception of Dubai might be, and they’ll paint you a picture of gold-plated Ferraris with leopards riding shotgun zooming around the Burj Khalifa. While the reality isn’t nearly that flashy, there’s no denying that Dubai has

Shopping used to mean planning a day out visiting your favourite stores. Fast-forward to the present, and we all can do the same thing in a few clicks thanks to the prolific growth of online retail. It was an adapt-or-perish scenario that

The way to your customer’s heart is through his fingertips- if you’re not virtually real, then how can he get to know you, much before meeting you? Welcome to the digital world in hospitality. The insidious nature of technology has found its way