By Vikas Pillai | Head of Creative The digital onslaught is transforming marketing and everything in the creative sphere has had to evolve and the creative brief is no exception. We’re witnessing a monumental shift of advertising dollars moving away from traditional media

To stay ahead of the curve we need to adapt to constant alterations across key digital media platforms, let’s look at the top 5 latest updates on Search Engine Marketing and YouTube (1)  YouTube Masthead now available on TV screens After a successful

Radio is an extremely powerful and vibrant marketing tool. People often listen while commuting and consume the messaging because the attention is almost always 100%. Radio reaches 93% of the total population of the UAE every week (according to Nielson). The

By Urooj Husain, Client Services Director at Team Red Dot Content marketing allows brands to drive strong cultural connections with their audience. It is a major step up from earlier times when a brand’s canvas was a 30 second spot. 5G has

By Marie Claire Marquez, Business Unit Head GCC hospitality consumers are changing. They are more volatile and less loyal. They have less time but are more meticulous. These consumers spend most of their time online. As the internet advances our interconnectivity and lifestyles

By Irfan Mirza, Head of Digital Saudi Arabia’s culture seems to be headed in a whole new direction with the elevation of Crown Prince Mohammed bin Salman. This new reformist mindset is reflected in its astonishing digital stats: 91% of the total

By Vikas Pillai, Head of Creative Technology, creativity and imagination are such infinite terms that they can be interpreted and expressed in millions of permutations and combinations. For starters, the digital medium is just one aspect of this vast universe and it is

By Marie Claire Marquez, Business Unit Head Millennials are known for loving the crazy amount of convenience, personalisation, and meaningful engagement that digital experiences offer. But people still crave the human element of in-person experiences, and they continue to prefer brands that meet them face

by Aseem Bhandari, Business Unit Head Move over Millennials, it’s time to make way for Gen Z – the first truly digital generation to walk the earth. This tech-savvy lot, born approximately between 1996 and 2014, is very adept to communicating on

by Urooj Husain, Client Services Manager There are lots of cardinal mistakes a brand can make and shoot itself in the foot. Below are some oft-repeated ones which marketers need to be wary of. 1.  When a brand fails to recognize cultural-sensitivities When Pepsi