If your brand wants to appeal to a younger audience, you simply cannot ignore the massive power of TikTok. Formerly known as Musical.ly, TikTok is used to create short music, lip-sync, dance, comedy, and talent videos of 3 to 15 seconds,
Did you know that, on average, only 2% of your website visitors convert into customers? Remarketing, also known as retargeting, targets the other 98%. To sum it up, remarketing is creating personalized ads for people who have already visited your website
With social media usage reaching peak penetration across the Middle East, there is one platform that stands out as the perfect tool to reach younger audiences. Snapchat, primarily used by millennials and Gen Z, allows you to inspire action with full-screen
Social media has evolved into a powerful way to reach people. The Middle East ranks among the world’s leading regions in terms of social media usage, thanks to high smartphone ownership, internet penetration and a growing digitally-savvy audience. Here are a few