As any advertiser will tell you, the key to an effective ad is reaching the right person with the right message at the right time. This is where programmatic advertising steps in. Programmatic advertising is the use of technology to automate

Crafting content that is creative, insightful, and informative is a finely-honed skill that tales your brand’s marketing to new heights. Lucky for you, our expert team of copywriters and content specialists bring together years of experience and insight to create engaging

Discover the not-so-secret weapon luxury retailers employ to ensnare the elite. When it comes to targeting the ultra-wealthy, plenty of luxury brands take the smart route with programmatic advertising. But why? Very rarely are expensive purchases like AED 50,000 necklaces or AED

Looking to the future might be inspirational to many, but it is essential to the marketer. Only by the implementation of progressive strategies can a marketer fulfill the ever-changing needs of consumers and stay on top of digital marketing trends. Here

As the name suggests, vertical content is content that is consumed in the vertical position. Snapchat Stories helped drive this format into user consciousness, and the easy-to-use format has since then been adopted by Instagram and Facebook to reach a higher

Setting up a Facebook group for your brand can be a little intimidating – after all, who wants to manage another social media account? However, research from Facebook has shown that groups are seeing a lot more engagement than Pages as

Can you guess how many searches are made on Google each day? An astonishing 3.5 billion queries are made on the almighty search engine, which makes understanding branded and unbranded keywords essential. Building domain authority and seizing a chunk of search

As telephone conversations are deemed all but taboo by millennials, conversational commerce is making its way to the top. A term coined in Silicon Valley, ‘conversational commerce’ refers to companies that interact with shoppers on chat platforms like text messaging and

Can you guess what the world’s second largest search engine is? Well, if you combine the search volume from Bing, Yahoo, AOL, Ask.com, and then some, you get the answer: YouTube. Maximising your content marketing strategy through this massive platform is the obvious

Online Lead Generation When it comes to lead generation, everyone seems to have an opinion- but not necessarily the answer. And yet, isn’t that the key objective of every marketer? Let’s break it down to first understand what lead generation really means. A