As any advertiser will tell you, the key to an effective ad is reaching the right person with the right message at the right time. This is where programmatic advertising steps in. Programmatic advertising is the use of technology to automate the ad buying process and optimize it in real time. Our expert digital marketing team saves you time and money by enabling your customers to see exactly what they’re interested in. Some of the other benefits of programmatic ad buying include:
Transparency
As the buyer, you can see exactly how your ad is created, placed, and viewed. This allows you to optimize your decisions accordingly for further ad buying.
Targeting
In a world of constant advertising, consumers have developed a blind spot for advertising, which means that marketers have their work cut out for them. However, programmatic advertising allows you to reach out to a cherry-picked audience on lesser-used channels to make better use of your budget.
ROI Calculation
One of the most prominent advantages of programmatic advertising was a measurable ROI. This trait allows you to adjust your spending in real time so you can hit your targets.
Now that you know some of the benefits of programmatic advertising, here are 3 of the most-used channels.
Display Ads
Ads placed at the header, footer, or sidebar are considered display ads. Display networks such as Google buy and sell these slots to advertisers that then create income based on the clicks and data collected by the ad.
Video Ads
One of the most popular channels, video ads include, in-stream, out-stream, and in-display ads. In-stream ads appear within the video that is being watched, like the ads that play before, between, or at the end of a video on Facebook or YouTube. Out-stream ads appear in the middle of the content or as a pop-up when you may be browsing an online article. In-display ads show up in search results or video recommendations.
Social Ads
As the world knows, social media platforms collect an extraordinary amount of data from their users. Programmatic ads take advantage of this data to target a specific audience and decide how, when, and how often the audience will see these ads for a more streamlined ad spend.
The experts at Team Red Dot specialize in not only the above but also other channels such as Audio Ads, Native Ds, and Digital-out-of-Home (DOOH) Ads. Our strong relationships with display networks and publishers allow us to offer solutions that are customized to your targets and budget. More importantly, accessibility is at an all-time high for brands, especially smaller brands to get on the programmatic advertising bandwagon, so get in touch with us today and reap the benefits for your brand.
