When you look at any famous business, you can see that one of their greatest assets is their brand. For example, if you were to think of any business that uses red and yellow branding, it’s almost guaranteed that you’d be
Did you know that, on average, only 2% of your website visitors convert into customers? Remarketing, also known as retargeting, targets the other 98%. To sum it up, remarketing is creating personalized ads for people who have already visited your website
As the second largest search engine in the world, YouTube holds a tremendous amount of influence over pretty much any audience in the world. It offers brands a chance to not only have another platform, but also create enticing, interactive, and
Whether you’re presenting to a crowd of five or fifty, a sleek corporate presentation is a must have. A successful presentation takes the information you have and elevates it for an enhanced presenting and viewing experience. A good presentation should be
Did you know that an incredible 72% of businesses say that video marketing has improved their conversion rate? Practically a must-have in your marketing strategy, video content is 4x more effective than any other type of communication and is one of
Attention to detail might just be the very thing that’s bringing your campaign down. Obsessing over detail is almost every marketer’s ‘thing,’ and it shows. Marketers will spend hours fine-tuning campaigns: picking out the perfect image, carefully crafting copy, and curating the
Who’s got the moolah? Millennials, millennials, millennials! This generation’s long-term spending potential makes them a highly desired target, but the question is – how does this generation need to be marketed to differently? Here are a few tips that can help
How do you make sure your brand appeals to and engages its most affluent consumers? By getting to know their digital habits! The average affluent consumer in the Middle East is around 39 years old and earns, on average, around USD100,000
It's 2019, and while attention spans may be at their lowest, the craving that audiences have for personal connection with content is running more rampant than ever. Data shows that branded long-form content – think videos over the 5-minute mark and
Looking to influence your customers at that crucial decision-making moment? First, you must get friendly and identify the key points in the buying cycle. Called ‘micro-moments’ by Google, these key points take advantage of a mobile-first approach that users employ when