When looking for a digital strategy, every brand has unique goals to meet. However, in most cases, the end goal is to generate quality leads that have the highest chance to convert. This is where full-funnel marketing steps in. This approach
Did you know that, on average, only 2% of your website visitors convert into customers? Remarketing, also known as retargeting, targets the other 98%. To sum it up, remarketing is creating personalized ads for people who have already visited your website
Creating an ad is the first step in getting your brand’s message across, but is it view-worthy? Ad Viewability measures how visible web/mobile app ads are to users. According to the Internet Advertising Bureau (IAB), at least half the creative must
As any marketer will tell you, one of the most crucial steps in sales and marketing is lead generation. This is where businesses get their prospective clients, and if done well, lead generation can deliver a hugely increased ROI, and can
Search Engine Marketing (SEM) consists of garnering traffic over the internet through search engine like Google, Yahoo, and Bing. It includes a large variety of techniques that come together to make your website show up to a relevant audience. If your
What’s a statement that rings true since the dawn of marketing? Emotion sells. As a greater number of consumers prioritise experiences over material goods, individuals are 7 times more likely to make a purchase when they have a positive emotional association
Q4 2018 Audience Measurement Report A quick look at the topline figures of the UAE Radio Audience Measurement Report, which offers a comprehensive measurement of listenership across the nation, reveals that Dubai and the Northern Emirates were predominant in driving the growth
Ever wondered about the receding frequency of your visits to stores for your retail fixes? Or considered your instinctive reaction to compare reviews and prices before purchasing your next phone online? What about the almost thoughtless transfer of money via the
Customer journeys are getting increasingly complex with a growing number of digital channels and evolving expectations. According to ‘Business Wire’, there are close to 22-25 touchpoints between a brand and the consumer. A classic path to conversion now includes Social Media,
Over the last decade, the number of Saudi Arabian tourists has increased by 40% on average. Though they travel for both business & pleasure, 77% of Saudi Arabians are leisure travelers to budget-friendly and scenic destinations as well as beach resorts,