When you look at any famous business, you can see that one of their greatest assets is their brand. For example, if you were to think of any business that uses red and yellow branding, it’s almost guaranteed that you’d be thinking of McDonald’s. According to a survey by Nielsen, almost 60% of consumers prefer to buy new products from brands familiar to them. While you may not be competing with the yellow arches anytime soon, it is important to build a strong brand to differentiate yourself from your competitors.
Branding can be broken down into three stages:
- Brand Strategy
Think of your brand strategy as your reason for being; why does your brand exist, and how are you going to impact people’s lives positively? Think about how you want people to view your business. This is a crucial step for brands; many businesses often overlook setting up a strategy and move straight into design and marketing.
- Brand Identity
Your brand identity is how you take your brand strategy/messaging and convey it to the world. Think of elements like your logo, colors and fonts, content, advertising, website design, packaging, and more. These elements need to be aligned with your brand’s purpose.
- Brand Marketing
The next step is brand marketing, which is how your business can bring awareness to their products or services. This is done through channels like your website, SEO marketing, social media, paid ads, and more. This is how you connect with your ideal audience and build a loyal base of customers while amplifying your business.
Here are a few unforgettable branding examples that set the bar for businesses.
Tesla: Did you know that Tesla spends $0 on traditional advertising? As a luxury car brand, Tesla normally leaves the price out of their branding and focus on the unique qualities and features of its vehicles. Their electric and eco-friendly bars have their own loyal audience, and CEO Elon Musk’s quirky persona amplifies the brand’s individuality.
Trader Joe’s: This unusual grocery store is a national chain in the US that works hard to give off an effortless “neighbourhood grocery store” atmosphere. They try to make shopping fun and ethical with offbeat packaging and imagery, fair labour practices, and a focus on health and wellness. All employees wear Hawaiian shirts and labels look hand drawn and colourful. The chain offers several healthier alternatives to customer favourites, and promotes fairness and equality throughout its campaigns and practices.
Mirzam Chocolate – The UAE’s first bean-to-bar chocolate, Mirzam is named after the Beta star of Canis Major and celebrates the spirit of romance and adventure. Its mystical packaging represents the distinctiveness and exclusivity of the brand. Each bar comes with its own mythical monster on the design, the very same that, in the old fables, tried to drown Arab ships carrying the spices used for each flavour. True to its artistic image, the bar is sold at the artistic Alserkal Avenue.
In a saturated market, getting your brand to stand out can seem like an impossible task, but this is where we step in. We offer the entire gamut of creative and content solutions from concept to completion. Our integrated media, studio, and social teams get to know your brand objectives and audience to create dynamic and eye-catching branding that conveys your messaging and connects with your audience.
