If your brand wants to appeal to a younger audience, you simply cannot ignore the massive power of TikTok. Formerly known as Musical.ly, TikTok is used to create short music, lip-sync, dance, comedy, and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.
TikTok has proven to attract the younger generation, as 41% of its users are between the ages of 16 and 24. Among these TikTok users, 90% say they use the app daily. When looking at TikTok in the GCC, Saudi Arabia stands out when looking at the top regional content creators. However, it’s UAE-based user @jumana_khan_ that leads the region with 8.5 million followers. But how exactly do these ads work? Let’s Tok business.
Here are the types of ads you will find on TikTok
Brand Takeovers
Brand takeovers appear right as a user opens TikTok, and include external or internal links that redirect the user to another user, video, or link. TikTok only allows one advertiser per day to use this type of ad. These ads are the best option for delivering mass awareness and driving direct sales.
In-Feed Ads
In-Feed Ads are the video ads that appear in between user videos as the user scrolls through their For You page. These can range between 9 to 15 seconds and include multiple CTAs. They are more affordable than brand takeover ads.
Branded Hashtags
These ads allow the TikTok marketing team to collaborate with you and create a unique hashtag that encourages users to participate and make relevant videos with it. This is a great way to generate fun content that looks seamless on the feed and increase general brand awareness.
Branded Lenses and Filters
Similar to the branded lenses you see on Snapchat, TikTok offers branded shareable stickers, AR filters, and lenses that brands can design and share. These effects can be live for up to 10 days and are a great way to encourage users to directly interact with your brand.
Since TikTok marketing is still new to the B2B scene, it can be difficult for brands to understand the average spend or return on investment. However, many brands have already successfully used the popular platform to partner up with celebrities and influencers and create engaging ads that make use of the platform’s creative templates. If you’d like to see your brand flourish on TikTok, get in touch with our expert marketing team that has the tools needed for targeted and creative ads that Gen Z likes to see. Right from creative and media strategies, to campaign execution and reporting – we take care of it all.
