Setting up a Facebook group for your brand can be a little intimidating – after all, who wants to manage another social media account? However, research from Facebook has shown that groups are seeing a lot more engagement than Pages as the former enables members to start conversations more seamlessly in a space that feels private.

By making your group informative, posting regularly, and giving your audience access to exclusive content, you can create an engaging Facebook group that maximizes your brand reach. Still not convinced? Let us take you through some of the benefits of a Facebook group.

Give your brand a playground
A Facebook group can be a virtual test zone your brand. You can try out new concepts or get more in-depth about your products or services. It provides your audience with another way to connect and helps your brand grow.

The perks of community
There is a heightened sense of familiarity in groups. Members can start conversations among themselves, and eventually even answer each other’s questions.

VIP treatment
With private groups, you can approve member requests, assign them to admin., and keep followers that are active. Your members will feel special and exclusive and this will increase brand loyalty.

A few things to remember:

Put your foot down
Creating group rules will set the tone for the behavior of members and protect you if you must remove anyone for breaking the rules.

Be responsive
You should always ensure that you respond to any post or question from your members to spur further engagement.

Check your analytics
Facebook Groups also have analytics. As with your regular social media profiles, keep evaluating your page data to know what’s working.

Using Facebook groups for your brand can help you “beat” the Facebook algorithm by creating organic engagement that lets your group be the first thing members see on their feed. Consider starting one for your brand and watch the following grow!