LinkedIn is quickly catching up as a crucial part of digital advertising; for good reason – it enables you to connect with hard-to-reach business-oriented audiences with targeted messaging. Here are a few ways LinkedIn sets itself apart from other platforms.

Perfect strike guaranteed
LinkedIn users are constantly engaging with the platform to advance their careers, connect with peers, catch up on industry news and promote themselves. By advertising on LinkedIn, you are, by default, reaching a highly filtered audience that is more likely to be receptive to your message due to their professional setting. Think of it as bowling with lane bumpers on; your marketing messages won’t end up being gutter balls.

The name of the game is precision
The enormous number of users on platforms like Facebook, Twitter, and Instagram raises a concern about targeting the right kind of audience. On the other hand, LinkedIn ads are like heat-seeking missiles that will hunt down and strike a red-hot lead without fail.

The platform gives access to appropriate audiences as it lets you target by skill set, education, industry, company size, company name, job title, job function, and more. Has your ideal customer graduated from Middlesex, worked for Citi in the past 5 years, and lives in Abu Dhabi? LinkedIn will direct your ad only to users who meet these exact criteria. Moreover, your marketing assets can be sent to the News Feed, side panel, and to InMail, giving you the options to test multiple creative formats that can be tailored to the delivery method.

Stretch the dollar
Even though the costs associated with LinkedIn advertising may be higher in comparison, you must think of the Return On Investment; a costly investment that generates a greater return is preferable to a smaller investment that doesn’t deliver.

Considering the audience, the range of format options, and long-term benefits, LinkedIn advertising seems to outperform competition when it comes to getting more for your buck.