As a marketer, you have to constantly ask yourself – what’s currently taking the digital world by storm? A form of marketing that is data-driven and highly personalized, Artificial Intelligence Marketing (AIM) is what all shrewd marketers are using to create bespoke consumer experiences that have a significantly lower cost than traditional campaigns.

With AIM making its way to the top as a digital strategy, it’s time to understand how you can use it for your brand campaigns.

Look into my crystal ball

With AIM, marketers can answer complicated questions about future strategy by comparing communications and metrics side by side. All the answers lie in the data, and AI reveals in-depth insights that can transform your campaign strategy into one that is much more refined.

Opt to optimize

Would you like to know exactly what your customers are thinking, seeing, and feeling about your brand? Of course you would! With AIM solutions, you can analyze your consumers’ social media and harness the data in real-time to tailor your messaging accordingly. AI can tap into the abundance of consumer data hidden in keyword searches, social profiles, and other online data, for smarter and more effective digital ads. The results are human-level outcomes and insights without the manual human labor. Talk about effective brand messaging!

First name basis

When it comes to getting personal with your consumers, AI can be a huge aid. AI solutions provide marketers with an in-depth knowledge of not only consumers, but also potential clients, which allows you to build a detailed consumer profile that you can keep on hand for your needs.

Right place right time

When it comes to making buying decisions, it’s crucial for consumers to be contacted by the brand at the right moment. AI can identify trends and buying patters that allows you to interact directly with consumers online in real-time and influence them in a way that converts them to buyers.

When it comes to creating personalized marketing strategies at a lower cost, Artificial Intelligence Marketing can be your best friend. With AI growing across all industries, marketers should spend time and resources to try out strategies and ensure that their marketing organization is set up for success.

Source: Manthei, Lisa. “5 Ways Artificial Intelligence Can Be Used in Marketing.” Emarsys, 3 Jan. 2019