Advertisers in the UAE rejoice! The much-awaited Amazon DSP, a demand-side platform that enables advertisers to programmatically buy display and video ads, is finally here. Here’s a few things you need to know about this ad service.

Amazon basics
Offering video and display ads, Amazon DSP is suitable for both advertisers that sell on Amazon and those who don’t. The ads show up through all of Amazon’s owned and operated apps and websites, including niche websites like IMBD and the gamer-oriented streaming platform Twitch.

Additionally, an advertiser has access to Amazon’s inventory of various leading publisher websites via Amazon Publisher Services or big third-party exchanges. The inventory contains high-quality websites on mobile web display, desktop, video pre-rolls, and mobile apps.

Choose your path
There are two ways to use Amazon DSP; self-service, where a customer has total control on their campaign, and managed service, which is ideal for companies that want to access the Amazon DSP inventory with restricted programmatic experience. To register with Amazon DSP, you have to contact an Amazon ad consultant, so make sure to plan ahead!

Down the rabbit hole
So, where does an ad click take your customers? A display ad can take a customer to the store, a product detail page, a customized landing page, or an external website. On the other hand, a video ad can take your customer to an Amazon product detail page, your own website, or any destination on the internet.

Amazon’s Data Management Platform can help you deliver optimized, relevant content to your audience across a variety of ad formats and device types and give your campaign a boost. Don’t forget, when it comes to advertising on this platform, a holistic approach works best.