As any marketer will tell you, one of the most crucial steps in sales and marketing is lead generation. This is where businesses get their prospective clients, and if done well, lead generation can deliver a hugely increased ROI, and can do it fast. With over a decade of experience in lead generation, our team has both the experience and track record to help businesses in all industries generate high quality sales leads.

There are four key stages of what marketers call The Lead Generation Funnel. They are Awareness, Data Analysis, Engagement, and Conversion. Here’s what each stage entails.

Stage 1: Awareness
The goal of this stage is to generate awareness through various forms of marketing, including social media, SEO, paid ads, and more.

Stage 2: Data Analysis
This stage is to sift through the names you have gathered from the first stage and garner more information about your audience.

Stage 3: Engagement
At this stage, you hold the key to prospective leads. Now it’s time to welcome them in by keeping them engaged with targeted and relevant content that helps build the foundations of a brand-consumer relationship.

Stage 4: Conversion
After continuous engagement and careful nurturing, it is time to evaluate this prospective lead and see if they’ve shown a consistent interest in your brand’s products or services. Now, it’s time to reach out and convert them into a paying customer

When it comes to industries like real estate, hospitality, and education, there are two themes you must pay attention to; loyalty and trust. Lead generation for these industries will enable brands to attract and convert prospects into loyal repeat customers.

Here are some types of marketing campaigns that can help you with lead generation.

SEO/Content
By creating high-quality, relevant content, you can gather your audience’s trust and help convert a random buyer into a brand loyal customer. Search engines actually rank your content based on the type of engagement it gets, so content with substance starts to improve your SEO content and close the loop to give you even more engagement, making It essential to position your brand as a thought leader.

Website
A crucial aspect of the process, your website is where leads can fill out their details and more importantly, know more about you. It’s essential to pay close attention to your layout and content.

Social Media
Not one to be forgotten, social media is where most of your audience lies. Having strong content that builds and nurtures relationships with prospective leads while you present your offerings in the best light is a necessary step.

Pay-per-Click Ads
With Paid Search Campaigns, your brand can garner some great attention. They are carefully targeted to produce high-quality leads, and need to incorporate carefully selected and relevant keywords to be effective.

The future of Lead Generation
We pride ourselves on paying close attention to the trends in lead generation, and strongly capitalise on what Google refers to as micro-moments by taking advantage of a mobile-first approach that users employ when looking for information. This helps us influence customers at that crucial decision-making moment and helps them engage with your brand better to eventually become a loyal customer.