Facebook started the first mobile in-app advertising model in 2007 and since then it has expanded beyond social media with games, news and streaming apps allowing you to advertise your product to your target audience based on their interests, age, gender etc.

It’s got every digital marketer excited because mobile in-app ads can track device IDs rather than just browsers, which means that you can reach real users who are more likely to engage with you based on their past behavior, thereby driving quality traffic that converts.

In fact, with seamless user experience, precise targeting, and increased interactivity, in-app ads can improve ROI by 41% on average. And with 95% smartphone penetration in the Middle East region, it’s really a no-brainer for marketers.

So, the next time you’re craving a bite while playing Candy Crush Saga and you see an ad from Talabat, you know what’s up! 😉

Source: IPSOS September 2018/Global WebIndex H1 2018/Mobile Marketing Magazine October 2018