Is it time to take another look at your content marketing strategy? Video marketing is already conquering the world of digital advertising. An incredible 72% of businesses say video has improved their conversion rate, and yet most businesses haven’t taken advantage of this massive trend. Now, you can get into the game with these popular types of video content.
Get (virtually) face to face
Cheap to produce and personality-driven, vlogs have the potential to provide incredible engagement value. Vlogging’s intimate appeal makes it a popular choice amongst your favourite YouTube celebrities as they go about their lives, and it could be a great tool for a business too! More and more businesses are turning to vlogs and partnering up with influencers who help build an authentic relationship with your audience and make your company more human and approachable.
Self-help with how-to
Lending a helping hand has never been more necessary (and lucrative). Think of how you can offer your audience tutorialswith relevant content that relates directly to your sales targets without turning it into a hard sell. For example, a health and wellness brand might put out training videos that offer workout tips. Tutorials are rife on YouTube, Facebook, and Instagram – after all, they’re one of the most searched-for content online. Just don’t forget to consider subtitles, chances are you’ll likely be one of the 85% of videos on Facebook that are played without sound.
Life of the watch party
The Burj Khalifa NYE fireworks may be iconic, but they are arguably much more enjoyable from the comfort of your couch rather than between the throng of people in Downtown Dubai. Event videos bring the party to viewers who couldn’t make it and extend the reach of any single event exponentially. Another personal touch includes going live at an event. This invites your audience to experience your event in real-time and makes them feel like part of the picture, consequently boosting your relationship with them.
Cartoon creations
It’s hard to see a well-done animation video and not experience a sense of interactive engagement, making it the ideal kind of video for companies that have complex products and services that can be difficult to explain. Other advantages include cutting down massively on production costs and being able to produce regular (or bulk) content that keeps your page active and relevant.
Creating a cult favorite
When consumers are on the fence about trying something, a word-of-mouth review is the best way to get people to tip over that fence. Testimonials are the next best thing, so they need to look absolutely genuine in order for you to get the conversion that you want.
If you haven’t already joined the ever-booming world of video marketing, you’re running behind. Getting the right type of video content produced to complement your content marketing strategy can give your sales an unprecedented boost, so don’t be afraid to take your business to the next level today.
Source: Single Grain, “10 Useful Types of Video Content Viewers Love.”
