Taj Dubai
Automobile Automobile
01 The Brief
Create awareness about Taj's festive offerings and increase foot traffic to the restaurants featuring the festive offers.
02 The challenge
In a saturated market with numerous hotels in Dubai offering festive menus, Taj faced the challenge of standing out and appealing to a diverse audience.
03 Our Approach
We implemented a targeted digital media plan with geo-fenced mobile ads around key areas, using proximity targeting and personalised offer messgaes to capture intended audience while they were in the area.
