TITAN
Automobile Automobile
01 The Brief
Leverage the FIFA World Cup to create interest in the Limited Edition Football Watch.
02 The challenge
A highly competitive landscape wherein product placements can be lost against bigger retail brands who dominate events like FIFA with global sponsorships.
03 Our Approach
Curated a custom user journey by using RealTime Sports Sync technology to trigger ads during key game moments. We also created unique segments using FanZone geo-fencing and programmatically targeted custom intent audience who were then directed to the nearest Titan store.
