AvaTrade
Digital Digital
01 The Brief
Launch the brand with new product offerings in UAE and gain at least 25% additional signups.
02 The challenge
The brand faced low brand recognition, customer engagement, and overall market share.
03 Our Approach
Leveraging the world’s first AI-led in-video context detection solution, we redefined the boundaries of contextual brand suitability in video advertising, resulting in multiple awards.
150% increase
store walk-ins compared to the previous month – a remarkable achievement.
68% increase in new users
to the website signifying higher brand consideration.
33% rise in new-user sign-ups
campaign brought home the Gold & Silver awards at 2022 MENA Smarties for Team Red Dot for its out-of-the-box targeting strategy.