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AvaTrade

Digital Digital

01 The Brief

Launch the brand with new product offerings in UAE and gain at least 25% additional signups.

02 The challenge

The brand faced low brand recognition, customer engagement, and overall market share.

03 Our Approach

Leveraging the world’s first AI-led in-video context detection solution, we redefined the boundaries of contextual brand suitability in video advertising, resulting in multiple awards.

150% increase

store walk-ins compared to the previous month – a remarkable achievement.

68% increase in new users

to the website signifying higher brand consideration.

33% rise in new-user sign-ups

campaign brought home the Gold & Silver awards at 2022 MENA Smarties for Team Red Dot for its out-of-the-box targeting strategy.

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