Tanishq
DIGITAL DIGITAL
01 The Brief
Launch the new collection ‘Impressions of nature’ and target diverse geographical segments with tailored strategies while ensuring cost-effectiveness.
02 The challenge
The market is extremely competitive during the Dubai Summer Surprises, a famous shopping festival that is the highlight in the city’s retail calendar.
03 Our Approach
We developed an innovative integrated strategy for Dubai Summer Surprises, using mobile geofencing, AR-rich media, and Discovery Ads to drive targeted engagement and boost store visits.
