Careem
Omni-Channel Omni-Channel
01 The Brief
A campaign that cuts through the competitive landscape and boosts new customer subscription.
02 The challenge
Dominating a highly saturated market and targeting a scattered customer base while maintaining cost-effectiveness.
03 Our Approach
Using impactful outdoor advertising complemented by radio campaigns targeting high commuter markets in the UAE, we created a campaign to promote Careem’s deal - offering AED 1 for each minute of delay.
