Embodying luxury, W Residences Dubai – The Palm, formerly Alef Residences, needed a rebranding campaign to launch themselves at the premier real estate exhibition, MIPIM.

After a thorough study of the W global brand guidelines, we created W Residences Dubai – The Palm marketing collaterals in English, Arabic, Russian and Mandarin and launched their Facebook, Instagram and LinkedIn pages.

The rebranding campaign deliverables, including the collaterals and strategies, were delivered in record time, and the client received over a 100 quality leads from the campaign.