Middlesex University Dubai’s was looking to to increase enquiries and registration during the exhibition at GETEX. A three-week integrated media strategy included print, radio and online advertisements.

We achieved the required number of enquiries within two weeks of the campaign.

Our online campaign generated more than 1.5M impressions, a 144K reach along with 6000 engagements. Rich media achieved a video completion rate of 1.07%, and a coupon reveal rate of 6.33% which was roughly over 1000 reveals.