Taj Dubai (Ramadan Campaign) – Increase Footfall Through Digital Innovation 

Taj Dubai wanted to generate awareness of their Ramadan offerings to drive footfall to their restaurant and ballroom.

We implemented a geofencing strategy for mobile ads covering key and neighbouring locations while taking the target audience into consideration. The campaign delivered over 697k impressions with a CTR of 0.69% against an industry benchmark of 0.40% and landing page sessions of 1.5k. The location targeting campaign delivered over 570k impressions with a CTR of 0.24%. The effective cost per walk-in was USD 28, and the client recorded a 22-25% increase in profits.