Instagram’s Updates: Unskippable Ads, Promoted Stories, and Creator Insights
Instagram has introduced several updates aimed at enhancing user engagement and advertising capabilities on its platform. Firstly, Instagram is testing
TikTok’s Updates: Image Search and Creative Marketing Insights
TikTok is expanding its e-commerce features with image search in TikTok Shop, aiming to boost online shopping despite initial user
Vox Reimagines Cinema to Maintain Competitive Advantage
VOX Cinemas has launched a revamped luxury experience, THEATRE, at Mall of the Emirates. It includes a private lounge with
beIN Launches New Targeted TV Advertising Service
beIN Media Group and Synamedia have launched an innovative addressable advertising platform in MENA. Initially available in Morocco, Saudi Arabia,
OOH Increasing Appeal for Luxury Brands
OOH (Out-of-Home) advertising offers a powerful way for luxury brands to connect with affluent consumers who value luxury trends. Unlike
UAE Consumers Ditch Luxury Brands for Groceries
Toluna’s Global Consumer Barometer Wave 24 report reveals changes in how UAE consumers are spending their money. Due to economic
Young Consumers Are Increasingly Turning to Social for Discovery
Younger audiences increasingly use social platforms like TikTok and Instagram for discovering trends in fashion, beauty, food, and DIY projects,
Dubai Unveils Region’s Largest Digital Billboard
Media World has announced its acquisition of The Show, the largest outdoor high-resolution digital screen in the MENA region, in