Blog

As Ramadan approaches, digital and media consumption trends continue to evolve, blending tradition with technology. The holy month is a

YouTube has introduced its long-awaited thumbnail A/B testing feature for creators, following a year of development. Available under Advanced Features,

Google is ending Universal Analytics, the longtime web analytics platform, in favor of Google Analytics 4 (GA4), marking a significant

Instagram has introduced several updates aimed at enhancing user engagement and advertising capabilities on its platform. Firstly, Instagram is testing

TikTok is expanding its e-commerce features with image search in TikTok Shop, aiming to boost online shopping despite initial user

VOX Cinemas has launched a revamped luxury experience, THEATRE, at Mall of the Emirates. It includes a private lounge with

beIN Media Group and Synamedia have launched an innovative addressable advertising platform in MENA. Initially available in Morocco, Saudi Arabia,

OOH (Out-of-Home) advertising offers a powerful way for luxury brands to connect with affluent consumers who value luxury trends. Unlike

Toluna’s Global Consumer Barometer Wave 24 report reveals changes in how UAE consumers are spending their money. Due to economic

Younger audiences increasingly use social platforms like TikTok and Instagram for discovering trends in fashion, beauty, food, and DIY projects,