We’re here to help you keep up to date on all things Media, Tech, and Data. Check out this must-read on 8 Google I/O 2025 Updates That’ll Change How You Search, Shop & Work, our edition for June 2025.
At this year’s Google I/O, the AI wave officially became a tidal shift. Yes, there were shiny demos—but buried in the keynote were announcements that directly affect how we market, design, produce, and connect. Here are the 8 that should be on your radar—with a short explainer on what they mean for us.
AI Mode in Google Search Is Officially Rolling Out
Google’s turning its Search engine into a chat-driven experience. With AI Mode, users can ask open-ended questions and get conversational responses, visuals, summaries, and product comparison powered by Gemini. Over the summer, this mode will be tested with features like finance/sports charts and even AI-powered shopping.
Why it matters: Search behaviour is being reshaped. Instead of scanning links, people will start getting full answers, right there in the results. It’s a whole new layer of content discovery—meaning brands will need to rethink how their content is found, interpreted, and acted upon in this new flow.
AI Shopping: Try It on Before You Click Buy
Google’s now letting users upload full-body images to virtually try on clothes using AI that understands human posture, fit, and fabric flow. On top of that, it’s rolling out an “agentic checkout” feature that can make purchases on the user’s behalf.
Why it matters: This is next-gen retail. The traditional product page and size guide are no longer enough. Shopping is moving toward interactive, visual, and hyper-personalized experiences—and brands will need to adapt how they present and optimize products for AI-led browsing and buying.
Flow: A New AI Video Tool for Instant Content Creation
Google introduced Flow, an AI filmmaking app that can create short video clips (starting with 8 seconds) from text prompts, images, or both. It draws from its AI ecosystem—Veo for video, Imagen for visuals, and Gemini for logic. The app also includes scene-building tools to stitch clips together into longer narratives.
Why it matters: This isn’t just for techies, it’s a hands-on tool for marketers and creatives. It reduces the time and effort needed to prototype video ideas, especially for social content, ads, or campaign teasers. The barrier to content creation just dropped. Drastically.
Search Live: Point Your Camera, Talk to Google
Building on Project Astra, Search Live lets users use their phone camera to show Google something and then have a back-and-forth conversation about it. This isn’t just visual recognition—its real-time interaction powered by Gemini.
Why it matters: The search box is becoming a camera lens. This could shift the way users explore products, spaces, or even physical signage. It introduces a future where in-the-moment, visual discovery is part of the brand journey.
Smarter Gmail Replies That Match Your Tone (and Brain)
Gmail’s smart replies are getting a major upgrade. Instead of generic suggestions, they’ll now reference your inbox, documents, and writing style to draft more helpful, context-aware responses. It even adjusts tones, so your reply to your manager won’t sound like a text to your best friend.
Why it matters: Email volume isn’t going anywhere—but our tolerance for robotic tone is. This helps teams save time without sounding stiff, especially in client-facing communications, lead follow-ups, or internal alignment.
Gemini Comes to Chrome, Becomes Your Co-Pilot
As of May 21, Gemini is now embedded directly into Chrome. You can already summarize long webpages, clarify content, or navigate between tabs automatically. And this is just the beginning—later this year, Gemini will manage multiple tabs and even complete tasks on your behalf.
Why it matters: This is a quiet but powerful change. It gives people a new way to interact with websites—through an AI lens. The implication? Websites need to be structured not just for human scanning, but for AI interpretation too.
Stitch: App UI Design, Now Powered by Prompts
Google revealed Stitch, a tool that can create UI designs from a short description, theme, or even sketches/screenshots. You can feed it rough concepts, and it’ll return interface layouts with components you can refine.
Why it matters: Prototyping digital experiences like landing pages or app flows is now faster and more accessible. For teams working on campaign-specific microsites or branded tools, Stitch could speed up experimentation significantly.
That said, while tools like Stitch can quickly generate layouts, choosing the right one still requires human judgment — understanding what drives conversion, feels on-brand, and functions seamlessly across devices. The role of design expertise isn’t eliminated; it’s simply shifted to higher-value decisions.
Google Beam: 3D Video Calls Are Getting Real
Project Starline is now Google Beam, and it’s being built into HP devices with light-field displays and multiple cameras to create realistic, 3D video calls. Companies like Deloitte and Salesforce are already rolling it out in their offices.
Why it matters: This could reshape how we think about high-stakes virtual meetings, remote presentations, or even product demos. As presence becomes more immersive, storytelling and body language will matter more – yes, even on Zoom.
In a Nutshell
Google’s 2025 updates are more than product tweaks—they’re signals of how AI will shape the future of digital experiences. From how people search and shop, to how they consume content and interact with tools, the rules are being rewritten. Smart marketers will meet the moment not by doing more, but by doing it differently.
As Irfan S Mirza , our Head of Digital, puts it: “Google I/O 2025 solidified Google’s position as a leader in the AI race, demonstrating a comprehensive strategy to embed AI at the core of its products, platforms, and developer tools. The challenge now lies in the widespread adoption, refinement of accuracy, and addressing ethical considerations as these powerful AI capabilities become more integrated into daily life.”
Sources: Google Beam Announcement, I/O 2025 Keynote, The Verge, Google Labs Experiments Page, Google Workspace & Chrome Updates Blog
