Titan
Performance Boosting
Digital Marketing | SEM | Social Media
The Brief
Leverage the FIFA World Cup to create interest in the Limited Edition Football Watch.
The challenge
A highly competitive landscape wherein product placements can be lost against bigger retail brands who dominate events like FIFA with global sponsorships.
Our Approach
Curated a custom user journey by using RealTime Sports Sync technology to trigger ads during key game moments. We also created unique segments using FanZone geo-fencing and programmatically targeted custom intent audience who were then directed to the nearest Titan store.
32% increase in store walk-ins compared to the previous month – a remarkable achievement.
30% increase in sales of the Limited Edition Football Watch despite having modest media budgets.
The success of this campaign brought home the Gold & Silver awards at 2022 MENA Smarties for Team Red Dot for its out-of-the-box targeting strategy.