Tanishq
Performance Boosting
Digital Marketing | SEM | Social Media
The Brief
Launch the new collection ‘Impressions of nature’ and target diverse geographical segments with tailored strategies while ensuring cost-effectiveness.
The challenge
The market is extremely competitive during the Dubai Summer Surprises, a famous shopping festival that is the highlight in the city’s retail calendar.
Our Approach
We developed an innovative integrated strategy for Dubai Summer Surprises, using mobile geofencing, AR-rich media, and Discovery Ads to drive targeted engagement and boost store visits.
16.1 million people Reached – a significant digital presence.
84,000 clicks indicating active interest with robust user engagement.
Increased Store Walk-Ins Discovery Ads boosted store visits.
