Middlesex University
Performance Boosting
Digital Marketing | SEM | Social Media
The Brief
Increase attendance, inquiries, and registrations for Middlesex during GETEX 2018.
The challenge
GETEX, the region’s top student recruitment event, helps universities meet enrollment targets by engaging 25,000+ students seeking higher education. MiddlesexU leveraged GETEX to engage and convert high-potential students, aligning with its enrollment strategy.”
Our Approach
We analyzed Nielsen Radio data, targeting high school and college students, and executed a three-week integrated radio strategy with engaging contests, testimonials, and sponsorships.
432 new entries within one week through a multi-step strategy, resulting in a 5x increase in Open Day attendance.
55 payment registrations At GETEX in the first two days.
23% savings achieved on the overall campaign.