We executed a comprehensive Out-of-Home (OOH) campaign at strategic high-traffic locations across the UAE, utilizing outdoor boardings, billboards, and lamp posts to maximize visibility and reach. These placements were carefully selected to capture commuter attention during peak hours and in high-footfall areas, ensuring consistent brand exposure throughout the campaign period.
The Radio campaign spanned 2 months across several prominent ARN radio channels, delivering targeted messaging to diverse audience segments during prime listening slots. This multi-channel approach created sustained frequency and reinforced the Always On message through both visual and audio touchpoints.