Clarks
Digital Digital
01 The Brief
Create a solution for an immediate sales boost after launching e-commerce website in Q4 2020.
02 The challenge
Store footfalls were impacted by COVID, prompting the urgency to drive performance in a crowded e-commerce environment.
03 Our Approach
We proposed a comprehensive digital campaign with an Always On strategy using SEM, social media, responsive display ads, and targeted programmatic campaigns focusing on shopping, lifestyle, sports, and fashion.
1,200 new online purchases
between November and March, followed by continuous monthly growth.
Achieved 16x higher
sales via social media and 7x via Google ads, with cost per purchase as low as $7 on Facebook and $18 on Google – exceeding client expectations.
Instant, effective targeting
of the core audience with minimal spillover.

