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YouTube has introduced its long-awaited thumbnail A/B testing feature for creators, following a year of development. Available under Advanced Features, this tool enables channel managers to test up to three thumbnail images to optimize viewer engagement based on watch time performance. YouTube will evenly display different thumbnails to viewers and select the most effective one, aiming to enhance video discoverability and channel success through improved content strategy.
The feature is currently in early stages and may expand in the future. It responds to creator demand for more control over thumbnail selection, aligning with YouTube’s emphasis on experimentation for maximizing audience reach.
Source: Social Media Today
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