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VOX Cinemas has launched a revamped luxury experience, THEATRE, at Mall of the Emirates. It includes a private lounge with seating, billiards, and shuffleboard for socializing around screenings.
Ignace Lahoud, CEO of Majid Al Futtaim Entertainment, highlights the importance of adapting to consumer trends and tech advancements. The cinema now features film-inspired decor, digital posters, and upgraded amenities like blankets, pillows, wireless chargers, swivel tables, and privacy screens.
VOX plans further regional investments to sustain a premier theatrical experience. They’ve also introduced a gourmet menu by in-house chefs, available in both cinema and social spaces.
This initiative reflects VOX Cinemas’ commitment to innovation and enhancing guest comfort in the competitive entertainment sector.
Source: Campaign Middle East
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