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beIN Media Group and Synamedia have launched an innovative addressable advertising platform in MENA. Initially available in Morocco, Saudi Arabia, UAE, Iraq, and Lebanon, with more markets planned for 2025, the platform enables targeted ads tailored to specific demographics and households.
This initiative extends to streaming services, streamlining unified advertising campaigns across broadcast and digital platforms. Bahadir Karalar, beIN’s Director of Sales and Services, highlighted Synamedia’s technology for boosting global ad revenues.
Rather than broadcasting generic ads across MENA, beIN will use Synamedia Iris for precise targeting, aiming to attract global brands and local businesses seeking effective, targeted advertising solutions.
Guy Southam, Synamedia’s Director of Advanced Advertising, emphasized the platform’s role in transforming MENA TV advertising, offering comprehensive management and measurement of ads via Software-as-a-Service (SaaS).
Deploying Synamedia Iris ensures inclusive advertising across all beIN subscribers, including satellite set-top boxes without internet, enhancing ad reach during major events and premium content broadcasts.
Source: Campaign Middle East
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