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Leverage the FIFA World Cup to create interest in the Limited Edition Football Watch.
A highly competitive landscape wherein product placements can be lost against bigger retail brands who dominate events like FIFA with global sponsorships.
Curated a custom user journey by using RealTime Sports Sync technology to trigger ads during key game moments. We also created unique segments using FanZone geo-fencing and programmatically targeted custom intent audience who were then directed to the nearest Titan store.
store walk-ins compared to the previous month – a remarkable achievement.
sales of the Limited Edition Football Watch despite having modest media budgets.
campaign brought home the Gold & Silver awards at 2022 MENA Smarties for Team Red Dot for its out-of-the-box targeting strategy.