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Create awareness about Taj's festive offerings and increase foot traffic to the restaurants featuring the festive offers.
In a saturated market with numerous hotels in Dubai offering festive menus, Taj faced the challenge of standing out and appealing to a diverse audience.
We implemented a targeted digital media plan with geo-fenced mobile ads around key areas, using proximity targeting and personalised offer messgaes to capture intended audience while they were in the area.
to three Tracked restaurants with a visit index of 0.69.
achieved over three weeks.
Over-delivery of client savings valued at USD 6,000.