The Brief

Middlesex University | Radio

Increase attendance, inquiries, and registrations for Middlesex during GETEX 2018.

The challenge

GETEX, the region's top student recruitment event, helps universities meet enrollment targets by engaging 25,000+ students seeking higher education. MiddlesexU leveraged GETEX to engage and convert high-potential students, aligning with its enrollment strategy."

our approach

We analyzed Nielsen Radio data, targeting high school and college students, and executed a three-week integrated radio strategy with engaging contests, testimonials, and sponsorships.

432 new entries

within one week through a multi-step strategy, resulting in a 5x increase in Open Day attendance.

55 payment registrations

At GETEX in the first two days.

23% savings

achieved on the overall campaign.

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