The Brief

Creative Zone | Campaign

Generate quality leads in the UAE, India, and Pakistan, targeting startups, MNCs, SMEs, and entrepreneurs interested in setting up businesses in the UAE.

The challenge

Creative Zone faced challenges with their performance campaigns that resulted in a high Cost Per Lead (CPL) and failed to meet the expected ROI.

our approach

Using an integrated approach, we launched an Always On Digital campaign with SEO, SEM, and GDN, complemented by radio ads, targeting potential business owners and generating leads effectively.

3x lower CPL

than the previous at $51 – a milestone reduction.

2x lower CPPD

from AED 9.65 with 500+ average leads generated per month. 4x increase in traffic from SEO with 230+ leads generated organically.

9% increase in SEM conversion rate,

surpassing the industry standard of 3.15%. 1.5% conversion rate with Google Display Ads compared to the 0.5% industry standard.

RELATED WORK

Tanishq Radio
Careem Campaign
Etihad Airways Dooh

Newsletter