The Brief

Careem | Campaign

A campaign that cuts through the competitive landscape and boosts new customer subscription.

The challenge

Dominating a highly saturated market and targeting a scattered customer base while maintaining cost-effectiveness.

our approach

Who doesn’t love a bit of cashback? TRD created a campaign to promote Careem’s deal offering AED 1 for each minute of delay, using impactful outdoor advertising complemented by radio campaigns targeting high commuter markets in the UAE.

3% INCREASE in market share –

a significant leap.

Successfully achieved

the objective of increased orders with
assured delivery times.

Facilitated the
acquisition of
new customers

from competitor
platforms.

RELATED WORK

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