Instagram's Updates: Unskippable Ads, Promoted Stories, and Creator Insights

Instagram has introduced several updates aimed at enhancing user engagement and advertising capabilities on its platform.
Firstly, Instagram is testing new unskippable video ads in the main feed, similar to YouTube’s format. Demonstrated by photographer Dan Levy, these ads include a countdown timer that prevents users from skipping past them. Despite concerns over user experience and ad intrusiveness, Instagram sees potential in increasing ad exposure amidst a feed dominated by AI-recommended content and Reels.
Secondly, Instagram is experimenting with more intrusive ad formats, such as promoted prompts within friends’ Stories. Highlighted by 404 Media and social media expert Matt Navarra, these overlays direct viewers to apps like ‘Super Rumble’ on Meta’s VR platform. Users have voiced discontent, citing disruptions to their engagement with friends’ content. Additionally, Instagram is testing unskippable ads in the main feed, aiming to enhance ad revenue and performance metrics.
Lastly, Instagram has launched “Creator Insights” to help influencers showcase their account performance to brands. Found on selected profiles, this feature displays metrics like follower growth and engagement levels from the last 30 days. Brands can use this information to evaluate potential partnerships directly from the creator’s profile, akin to Instagram’s Creator Marketplace. Although currently limited in availability, Instagram plans to expand this tool to more profiles.

Source: Social Media Today