The Brief

Taj Dubai | Digital

Create awareness about Taj's festive offerings and increase foot traffic to the restaurants featuring the festive offers.

The challenge

In a saturated market with numerous hotels in Dubai offering festive menus, Taj faced the challenge of standing out and appealing to a diverse audience.

our approach

We implemented a targeted digital media plan with geo-fenced mobile ads around key areas, using proximity targeting and personalised offer messgaes to capture intended audience while they were in the area.

377 actual visits

to three Tracked restaurants with a visit index of 0.69.

1,150,000 impressions, 6,039 clicks and 2,112 qualified landing page visits

achieved over three weeks.

600,000 impressions –

Over-delivery of client savings valued at USD 6,000.

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