The Brief

Clarks | Digital

Create a solution for an immediate sales boost after launching e-commerce website in Q4 2020.

The challenge

Store footfalls were impacted by COVID, prompting the urgency to drive performance in a crowded e-commerce environment.

our approach

We proposed a comprehensive digital campaign with an Always On strategy using SEM, social media, responsive display ads, and targeted programmatic campaigns focusing on shopping, lifestyle, sports, and fashion.

1,200 new online purchases

between November and March, followed by continuous monthly growth.

Achieved 16x higher

sales via social media and 7x via Google ads, with cost per purchase as low as $7 on Facebook and $18 on Google – exceeding client expectations.

Instant, effective targeting

of the core audience with minimal spillover.

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