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Media World has announced its acquisition of The Show, the largest outdoor high-resolution digital screen in the MENA region, in partnership with RSG Group. Valued at over AED 100 million, this marks Media World’s entry into digital out-of-home media. The screen, located on Dubai’s Sheikh Zayed Road at the upcoming Fairmont Dubai Skyline project, spans 1,750 square metres with over 16 million pixels, offering a premier advertising platform.
Amer Ahrari, Chairman of Media World, highlighted their pioneering vision in advertising technology and plans for substantial growth in Digital Out of Home media.
Raj Sahni (Abu Sabah), Founder & Chairman of RSG Group, expressed confidence in Media World’s ability to manage and elevate this project, positioning it as a top advertising space in the city.
This acquisition signifies Media World’s strategic expansion and commitment to advancing brand experiences through innovative media solutions.
Source: Campaign Middle East
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