The Brief

Tanishq | Radio

Launch the new collection ‘Impressions of nature’ and target diverse geographical segments with tailored strategies while ensuring cost-effectiveness.

The challenge

The market is extremely competitive during the Dubai Summer Surprises, a famous shopping festival that is the highlight in the city’s retail calendar.

our approach

We developed an innovative integrated strategy for Dubai Summer Surprises, using mobile geofencing, AR-rich media, and Discovery Ads to drive targeted engagement and boost store visits.

16.1 million people

Reached – a significant digital presence.

84,000 clicks

indicating active interest with robust user engagement.

Increased Store Walk-Ins

High clicks suggest genuine interest, potential for store visits.

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