February 18, 2025 – Team Red Dot

Insights

Here you’ll find our take on the trends, tools, and conversations shaping marketing across the GCC and beyond.

From media innovation to customer experience, we explore what’s working, what’s changing, and
how brands can stay one step ahead – connecting insights to impact.

Here you’ll find our take on the trends, tools, and conversations shaping marketing across the GCC and beyond.

From media innovation to customer experience, we explore what’s working, what’s changing, and how brands can stay one step ahead – connecting insights to impact.

All
Data
General
Media
Tech

The calm before the crescent: Why Pre-Ramadan is marketing’s quiet power play

You may think Ramadan might still be weeks away (just to put it in context, we’re less than 14 weeks away), but th

From frenzy to finesse: Mastering White Friday in the Middle East

If Black Friday is the global shopping circus, then White Friday is the region’s main stage; and it’s not just a

The State of Attention: It’s Back-to-Scroll Season in UAE

Summer’s out, schools are back, calendars are packed. And inboxes? Overflowing. In UAE, where the skyline rises hi

Back to (Retail) School: Why Omnichannel isn’t optional in the UAE anymore 

Summer’s wrapping up, and it’s not just students that are heading back to class. For brands and retailers in the UAE

From Cannes to the Gulf: 4 Takeaways ME marketers can’t ignore

We’re here to help you keep up to date on all things Media, Tech, and Data. Check out this must-read on Four Key

8 Google I/O 2025 Updates That’ll Change How You Search, Shop & Work

We’re here to help you keep up to date on all things Media, Tech, and Data. Check out this must-read on 8 Google

Shared Screens, Shared Stories

We’re here to help you keep up to date on all things Media, Tech, and Data. Check out this must-read on Shared Scre

Unlock the Power of Programmatic Advertising

In today's fast-paced digital landscape, staying ahead of the competition requires innovative strategies and cutting-edg

Ramadan 2025 & Beyond: Trends Shaping Engagement

As Ramadan approaches, digital and media consumption trends continue to evolve, blending tradition with technology. The

YouTube Launches Thumbnail A/B Testing

YouTube has introduced its long-awaited thumbnail A/B testing feature for creators, following a year of development. Ava

Google to Turn Off Universal Analytics

Google is ending Universal Analytics, the longtime web analytics platform, in favor of Google Analytics 4 (GA4), marking

Instagram’s Updates: Unskippable Ads, Promoted Stories, and Creator Insights

Instagram has introduced several updates aimed at enhancing user engagement and advertising capabilities on its platform

TikTok’s Updates: Image Search and Creative Marketing Insights

TikTok is expanding its e-commerce features with image search in TikTok Shop, aiming to boost online shopping despite in

Vox Reimagines Cinema to Maintain Competitive Advantage

VOX Cinemas has launched a revamped luxury experience, THEATRE, at Mall of the Emirates. It includes a private lounge wi

beIN Launches New Targeted TV Advertising Service

beIN Media Group and Synamedia have launched an innovative addressable advertising platform in MENA. Initially available

OOH Increasing Appeal for Luxury Brands

OOH (Out-of-Home) advertising offers a powerful way for luxury brands to connect with affluent consumers who value luxur

UAE Consumers Ditch Luxury Brands for Groceries

Toluna's Global Consumer Barometer Wave 24 report reveals changes in how UAE consumers are spending their money. Due to

Young Consumers Are Increasingly Turning to Social for Discovery

Younger audiences increasingly use social platforms like TikTok and Instagram for discovering trends in fashion, beauty,

Dubai Unveils Region’s Largest Digital Billboard

Media World has announced its acquisition of The Show, the largest outdoor high-resolution digital screen in the MENA re

The calm before the crescent: Why Pre-Ramadan is marketing’s quiet power play

You may think Ramadan might still be weeks away (just to put it in context, we’re less than 14 weeks

From frenzy to finesse: Mastering White Friday in the Middle East

If Black Friday is the global shopping circus, then White Friday is the region’s main stage; and it’s not just

The State of Attention: It’s Back-to-Scroll Season in UAE

Summer’s out, schools are back, calendars are packed. And inboxes? Overflowing. In UAE, where the skyline rises higher every month,

Back to (Retail) School: Why Omnichannel isn’t optional in the UAE anymore 

Summer’s wrapping up, and it’s not just students that are heading back to class. For brands and retailers in the

From Cannes to the Gulf: 4 Takeaways ME marketers can’t ignore

We’re here to help you keep up to date on all things Media, Tech, and Data. Check out this must-read

8 Google I/O 2025 Updates That’ll Change How You Search, Shop & Work

We’re here to help you keep up to date on all things Media, Tech, and Data. Check out this must-read

GET IN TOUCH

Every connection starts with a conversation.

Reach out and let’s see how we can help your brand
create experiences that last and deliver meaningful outcomes.

Every connection starts with a conversation.

Reach out and let’s see how we can help your brand create experiences that last and deliver meaningful outcomes.